It frustrates me that organisations still seem to think they can manage their reputations by controlling what information is spread about them.
This is simply not possible anymore, and attempting it just makes you seem heavy-handed and out of touch. Far better to listen to what other people are saying about you and engage when appropriate.
The US Air Force produced a useful guide to blog assessment which susequently found its way onto the internet. It’s good, but I wanted something more generic, in plainer English, and more suitable for UK Third Sector organisations.
So I’ve had a crack at making my own version, which you can download here. It’s released under a Creative Commons licence so you can re-hash it providing you don’t do so for commercial gain.
Download my flowchart for managing online reputations (pdf).
Have you found this flowchart helpful? If so, I’d love to hear how. Either leave a comment below or use this form.
Update: 26 February 2012
I have made a minor tweak to the pdf. I have changed the heading of the first ‘yes’ thread, making its relationship to the subsequent choices a bit clearer.
